What does sugar-free mean?
· 2 min

“Sugar-free” is a defined label claim: it shows the product carries sugar below a set threshold. It does not mean there is no carbohydrate. Flour, starch, and sugar alcohols can go on sitting in that package. The real information is not on the front of the package, but in the table on the back.
Label wording isn’t arbitrary. The global food labeling framework decides by threshold which word fits which product. For the sugar-free claim, the measure is half a gram of sugar at most, per hundred grams of solid or hundred milliliters of liquid. The word sugars here covers single and double sugar units. Starch falls outside this definition. Even a biscuit made only of flour can carry that claim.
No added sugar says something entirely different: during production, no sugar was added from outside. The food’s own sugar stays put. A fruit yogurt, or a breakfast cereal sweetened with fruit concentrate, can carry a noticeable amount of sugar with none added.
Light is a comparative word. It asks for at least a one-quarter drop from a comparable reference product, no less. What dropped is usually fat, not sugar. And lower isn’t low in absolute terms, only lower than the other.
| Label claim | What it rests on | What it doesn’t say |
|---|---|---|
| Sugar-free | Sugar at most half a gram per hundred grams | That it has no carbohydrate |
| No added sugar | No outside sugar added in production | That its own sugar is absent |
| Light | At least a quarter less than a reference product | What dropped, and the absolute amount |
| Whole grain | Whole grain in the ingredients | Its share of the total |
| Sweetened with sugar alcohol | Polyol in place of sugar | That energy and carbohydrate contribution is zero |
The whole grain claim also doesn’t say how much of a product is whole grain. In a consumer study with over a thousand adults, close to half of them overestimated the whole grain share of mostly refined-grain products. Brown color, multigrain wording, and the grain-ear image on the package say nothing about that share. The ingredients list is ordered by weight, and more honest here. This claim rests on presence alone, not a proportion.
Most sugar-free candies and gums carry sugar alcohol; these go on the label’s total carbohydrate line, not the sugar line. Another article explains which line covers what. The subject here is the package front. The diabetic product shelf is no guarantee either: a cake there may carry another sweetener instead of table sugar; its flour, fat, and portion stay put. With the package turned over in your hand, the back table says more than the big front letters. The wording on the front is a marketing sentence; the back table is measured information.
Sources
- Codex Alimentarius Commission. Guidelines for Use of Nutrition and Health Claims (CAC/GL 23-1997): Table of conditions for nutrient contents. In: Codex Alimentarius, Food Labelling. Rome: FAO/WHO.
- Codex Alimentarius Commission. Guidelines on Nutrition Labelling (CXG 2-1985), adopted 1985, revised 2011, amended through 2013; Annex revised 2015. Rome: FAO/WHO.
- Wilde P, Pomeranz JL, Lizewski LJ, Zhang FF. Consumer confusion about wholegrain content and healthfulness in product labels: a discrete choice experiment and comprehension assessment. Public Health Nutr. 2020;23(18):3324-3331. doi:10.1017/S1368980020001688
- Lenhart A, Chey WD. A systematic review of the effects of polyols on gastrointestinal health and irritable bowel syndrome. Adv Nutr. 2017;8(4):587-596. doi:10.3945/an.117.015560
- World Health Organization. Guideline: Sugars Intake for Adults and Children. Geneva: World Health Organization; 2015. ISBN 978-92-4-154902-8.
- American Diabetes Association Professional Practice Committee. 5. Facilitating Positive Health Behaviors and Well-being to Improve Health Outcomes: Standards of Care in Diabetes-2026. Diabetes Care. 2026;49(Suppl 1):S89-S131. doi:10.2337/dc26-S005